Frequently Asked Questions

Implementation typically takes between 2-6 weeks depending on the complexity of your current marketing stack and specific requirements. Here's what the timeline usually looks like:

• Week 1: Discovery phase and technical audit of your existing systems
• Weeks 2-3: System configuration, data integration, and initial setup
• Weeks 4-5: Testing, calibration, and dashboard customisation
• Week 6: Training, go-live, and initial optimisation

For simpler setups with standard e-commerce platforms, we can often complete implementation in as little as 2 weeks. We'll provide a detailed timeline during our initial consultation based on your specific needs.

Yes, we integrate with all major e-commerce platforms and marketing tools. Our team has extensive experience with:

• E-commerce Platforms: Shopify, Magento, WooCommerce, BigCommerce, Prestashop, and custom-built solutions
• Marketing Platforms: Google Ads, Facebook Ads, Microsoft Advertising, Amazon Advertising
• Analytics Tools: Google Analytics, Adobe Analytics, Mixpanel, Segment
• Email Marketing: Mailchimp, Klaviyo, SendGrid, Campaign Monitor
• CRM Systems: Salesforce, HubSpot, Pipedrive, Zoho

If you're using a platform not listed here, we can develop custom integrations using APIs or other connection methods. Our technical team will assess your specific stack during the discovery phase.

To implement an effective attribution system, we typically need access to:

• Website Analytics: Google Analytics or equivalent platform access
• Advertising Accounts: Google Ads, Facebook Ads, and other paid media accounts
• E-commerce Data: Transaction data, product catalogues, and customer information
• Email Marketing: Campaign data and subscriber information
• CRM Data: Customer lifecycle and interaction data (if applicable)

All data access is provided through secure, read-only permissions where possible. We follow strict data protection protocols and are fully GDPR compliant. We'll provide a detailed data requirements checklist during our initial consultation.

No, our implementation is designed to have minimal impact on website performance. We use:

• Asynchronous Loading: All tracking scripts load without blocking page rendering
• Lightweight Code: Optimised tracking code with minimal file sizes
• CDN Delivery: Fast content delivery networks for quick script loading
• Performance Monitoring: Continuous monitoring to ensure optimal performance

In most cases, clients see no noticeable change in page load times. We also conduct performance testing before and after implementation to ensure your website continues to perform optimally.

We support a comprehensive range of attribution models to suit different business needs:

• Single-Touch Models: First-touch, last-touch, and last non-direct click
• Multi-Touch Models: Linear, time-decay, position-based, and data-driven attribution
• Custom Models: Tailored attribution weights based on your specific customer journey
• Cross-Device Attribution: Tracking customers across multiple devices and platforms
• Incrementality Testing: Measuring true incremental impact of marketing activities

We'll work with you to determine the most appropriate attribution model based on your business model, sales cycle length, and marketing objectives. Many clients use multiple models to gain different perspectives on their marketing performance.

Our attribution systems typically achieve 85-95% accuracy in tracking customer journeys, which is significantly higher than standard last-click attribution. Accuracy depends on several factors:

• Implementation Quality: Proper setup and configuration of tracking systems
• Data Sources: Number and quality of integrated data sources
• Customer Behaviour: Cross-device usage and privacy settings
• Attribution Model: Sophistication of the chosen attribution methodology

We use advanced techniques including probabilistic matching, machine learning algorithms, and statistical modelling to maximise accuracy whilst maintaining privacy compliance. Regular calibration and validation ensure ongoing precision.

Yes, we provide comprehensive cross-device tracking using privacy-compliant methods:

• Deterministic Matching: When customers log in or provide email addresses
• Probabilistic Matching: Using anonymous signals to connect device behaviour
• First-Party Data: Leveraging your customer database for accurate matching
• Platform Integration: Connecting data from Google, Facebook, and other platforms

This enables us to track a customer's journey from initial awareness on mobile to final purchase on desktop, providing a complete view of the customer experience. All tracking methods comply with GDPR and other privacy regulations.

Our attribution data is updated in near real-time with different refresh frequencies depending on the data type:

• Website Interactions: Real-time (immediate)
• Conversion Data: Every 15 minutes
• Advertising Platform Data: Every hour
• Email Marketing Data: Every 2-4 hours
• Attribution Calculations: Every 6 hours

This ensures you have access to current performance data for making timely optimisation decisions. Historical data is continuously reprocessed to improve accuracy as more information becomes available.

Absolutely. We specialise in privacy-compliant attribution analytics and ensure full GDPR compliance:

• Consent Management: Integration with cookie consent platforms and respect for user preferences
• Data Minimisation: Collection of only necessary data for attribution purposes
• Anonymisation: Use of hashed and anonymised identifiers where possible
• Right to Erasure: Ability to delete user data upon request
• Data Processing Agreements: Comprehensive DPAs covering all data handling

As a Luxembourg-based company, we operate under strict EU data protection regulations. We regularly audit our systems and update our practices to maintain compliance with evolving privacy laws.

We provide comprehensive ongoing support to ensure your continued success:

• Technical Support: Email and phone support during business hours (10:00-19:00 CET)
• System Monitoring: Proactive monitoring and alerting for any issues
• Performance Reviews: Monthly or quarterly performance analysis and recommendations
• Training & Education: Ongoing training for your team on new features and best practices
• Strategic Consulting: Regular consultations on attribution strategy and optimisation
• Platform Updates: Automatic updates and new feature rollouts

Support is included in all our service packages, with premium support options available for enterprise clients requiring 24/7 assistance or dedicated account management.

Our pricing is based on the scope of services and complexity of your requirements:

• Setup Fee: One-time implementation and configuration cost
• Monthly Subscription: Ongoing platform access, support, and maintenance
• Data Volume: Pricing may vary based on transaction volume and data complexity
• Additional Services: Optional consulting, training, and custom development

Typical monthly subscriptions range from €1,500 to €5,000 depending on your needs. We offer flexible contract terms and can customise packages for specific requirements. Contact us for a detailed quote based on your business needs.

Yes, we offer several options to ensure you're confident in our services:

• Free Consultation: Comprehensive initial assessment and strategy session
• Pilot Programme: 30-day pilot implementation for qualified prospects
• Phased Implementation: Start with basic attribution and expand gradually
• Performance Guarantee: We're confident in delivering measurable improvements to your marketing ROI

We believe in the value of our services and work closely with each client to ensure success. If you're not satisfied with the results within the first 60 days, we'll work with you to address any issues or provide a partial refund of subscription fees.